• Yemeksepeti announced the food and beverage trends with striking data revealing Turkey’s online food ordering habits throughout 2024. While chicken doner ranked first among the popular flavors, street bagel and waffle were also among the favorites. Record amounts, fast-growing restaurants and a year in which basic needs came to the fore have once again revealed the diversity of Turkish food culture!

Yemeksepeti, the pioneering brand of fast commerce in Turkey, released its data reflecting the food ordering habits all around Turkey throughout 2024, providing striking insights into the food and beverage industry this year as well. The company, which reveals the tastes of millions of users, changes in the sector and food and beverage trends, continued to be a mirror of Turkish culinary culture this year.

Yemeksepeti continues to offer both traditional and modern flavors of Turkish cuisine with its user-friendly platform and wide range of products. The 2024 data once again revealed the diversity in the country’s food culture and the dynamics in the sector.

Chicken doner is at the top again!

In 2024, the most popular food in Turkey was Chicken Doner Kebab. While options such as Burger and Pizza remained popular with the influence of global flavors, Lahmacun and Çiğ Köfte, which are local flavors, also managed to take place in the top 5.

The most ordered meals from Yemeksepeti in 2024 were as follows:

1. Chicken Doner Kebab

2. Burger

3. Lahmacun

4. Pizza

5. Çiğ Köfte

Basic needs stood out in Market and Neighborhood orders

While Street Bagel was the most preferred product in Yemeksepeti Market, daily consumption products such as Mineral Water and Chocolate Wafer also made the list. In the Neighborhood category, White Bread, Potatoes and Parsley ranked first in orders, proving once again that basic food products are indispensable for consumers.

The most ordered products on Yemeksepeti Market in 2024:

1. Street Bagel

2. Natural Mineral Water

3. Chocolate Wafer

4. Su

5. Beverage products

The most ordered products on Yemeksepeti Neighborhood in 2024:

1. White bread

2. Potato

3. Parsley

Waffle retained its throne in the desserts list

Waffle, which is the favorite of young people in dessert orders, was at the top again this year. Baklava and rice pudding, traditional flavors, maintained their place in the ranking along with modern flavors.

The most ordered desserts on Yemeksepeti in 2024:

1. Waffle

2. Baklava

3. Profiterole

4. Rice Pudding

5. Souffle

Yemeksepeti Records in 2024

Yemeksepeti set records in 2024 with the intense interest of its users. Throughout the year, a user placed an order 1,619 times, a remarkable achievement. The peak time of orders was recorded as 18:00-19:00.

While the most preferred menu in a single order was “Half Portion Meatball Menu with Potato”, the record for the highest amount in a single order was broken with the “Lokum Burger Menu” order with 20,138 TL.

Economic value of 7.7 billion TL from Yemeksepeti to its users

Throughout the year, Yemeksepeti created a total economic value of 7.7 billion TL for its users with its discounts, campaigns and loyalty program YeClub. This figure, which has more than doubled since last year, is the most obvious indicator of the opportunities and benefits Yemeksepeti offers to its users.

In 2024, the cuisines that increased the number of restaurants on the Yemeksepeti platform the fastest were the categories that appeal to the Turkish palate. Döner, pilaf and home-cooked meals stood out as the categories that recorded the fastest growth in the sector throughout the year.

*With its user-friendly platform, extensive restaurant network and superior user services, Yemeksepeti was selected as Turkey’s favorite brand in the “Online Food Ordering” category in the “Turkey’s Most Favorite Brands 2024” survey conducted by MediaCat and Ipsos.