• Yemeksepeti, which attracted attention at the Istanbul Marketing Awards 2024 with its innovative projects, made a difference in brand communication with the “Keyfin Yerine Gelsin” project and in social media with the “World Cats Day / Turşuhan” project and once again made its name among the best.

Yemeksepeti, the leading brand of fast commerce in Turkey, achieved success with two different projects at the Istanbul Marketing Awards 2024 award ceremony held at Zorlu PSM on December 19. Among the projects for which the brand won awards, “Yemeksepeti’yle Keyfin Yerine Gelsin” was deemed worthy of an award in the Corporate Brand Communication category, while the “World Cats Day / Turşuhan” project won an award in the Digital Marketing Campaign via Social Media category.

Istanbul Marketing Awards, which evaluates the marketing processes in the Turkish business world, awarded the most successful projects of the sector in 6 main categories this year. The program evaluated a wide range of projects from design to product development, from brand communication to after-sales services. This year, more than a thousand projects were scrutinized by an independent jury.

Let Yemeksepeti make you feel better

Implemented in line with Yemeksepeti’s renewed brand identity and strategy, this project succeeded in touching its target audience with a new positioning that aims to turn consumers’ stressful moments into pleasant ones. In its first month, the campaign resulted in a 1.2-point increase in the top-of-mind brand score. In addition, the results of the Brand Lift Survey conducted on YouTube and TikTok platforms showed a significant increase in brand recall and preference. The number of orders grew by 26% in September 2024 compared to the same month of the previous year, a remarkable achievement.

A creative and effective digital campaign for animal lovers: Turşuhan

Appealing to animal lovers, the “Turşuhan” project reached a wide audience with creative content published on TikTok and Instagram. On August 8, World Cat Day, the project highlighted the food category and attracted attention with high viewership and interaction rates. While 11 million views were achieved on TikTok, viewership was achieved at 60% lower cost. During the campaign period, Yemeksepeti Market orders increased by 55% and the number of products added to the cart increased by 94%. These results proved that Turşuhan attracted consumer interest with a successful marketing strategy.