• Yemeksepeti has announced the most ordered dishes in 2023 with remarkable data revealing food and beverage trends and habits. The statistics announced by Yemeksepeti, which was voted the “Most Popular Online Food Ordering Brand in Türkiye” in 2023, reveals the diversity of flavours of millions of people across Türkiye, while showing the changes and innovations in the sector.

Yemeksepeti, the leading fast-casual brand in Türkiye, has released its impressive statistics reflecting the trends in the food and beverage industry in 2023. Yemeksepeti provides a wide range of information ranging from meals to salads and coffees to desserts, shedding light on food preferences and lifestyles in Türkiye.

With a high volume of orders in the afternoon hours, large orders at once and high shopping baskets, it shows that the platform is still a reflection of Turkish food and beverage culture in 2023. This report provides valuable information for both industry experts and food and beverage enthusiasts and sheds light on the food trends of 2023.

Chicken kebab above, lahmacun below

In 2023, the most popular food in Türkiye was the chicken kebab wrap, while the impact of street culture and fast-paced lifestyles was evident. The popularity of global cuisines such as Burgers and Pizza shows that culinary diversity is on the rise in Türkiye, while snacks such as Çiğ Köfte and toast are also among the favoured options for busy schedules. Lahmacun, which was in first place in 2022, dropped to third place this year, while Tavuk Döner, which was in second place last year, took first place this year.
The most frequently ordered dishes from Yemeksepeti are listed as follows:

1. Chicken Doner
2. Burger
3. Lahmacun
4. Pizza
5. Raw Meatballs
6. Toast
7. Adana Kebab
8. Chicken Tantuni
9. Lentil Soup
10. Kashkaval Pita with Kashkaval

Order intensity increased in the evening hours

Yemeksepeti’s peak ordering times in 2023 were between 17:00 and 20:00 in the evening. While 18:00, the peak hour, marks a time when rush hour traffic and dinner preparations are intense, the fact that orders during these hours account for 36% of total orders underlines the importance of the daily routine.

Healthy eaters also favour chicken

Chicken salad tops the list of most ordered salads in 2023. The popularity of traditional options such as shepherd’s and seasonal salads, as well as modern options such as tuna and Caesar salads, shows the interest in healthy eating trends.
The top five most ordered salads on Yemeksepeti in 2023 are as follows:

1. Chicken Salad
2. Shepherd’s Salad
3. Seasonal Salad
4. Tuna Salad
5. Caesar Salad

Latte favoured by coffee lovers

Latte, the star of 2023 in Yemeksepeti Market Everyday Roastery’s popular coffee menu, is favoured by a variety of consumers as an alternative to Turkish coffee culture, while strong and sweet coffee options such as Americano and Mocha have also gained popularity. The appearance of Flat White and Caramel Macchiato on the list reflects the diversity of coffee consumption and evolving tastes.
The most ordered coffees of 2023 in the Yemeksepeti Market are as follows:

1. Latte
2. Americano
3. Mocha
4. Flat white
5. Caramel macchiato

Waffle keeps its throne, rank unchanged

The waffle, which is very popular with young people in 2023, is one of the most frequently ordered desserts. In addition to traditional flavours such as baklava and rice pudding, options from modern cuisines such as souffle and profiteroles demonstrate the diversity of desserts and the breadth of preferences.

1. Waffle
2. Baklava
3. Rice pudding
4. Profiterole
5. Soufflé

Huge record for a single order: 1024 buckets of chicken!

In 2023, large orders such as 1024 “buckets by the head” from KFC and 303 “Kashar Börek” orders from Öz Lezzet Börek & Pide stand out among the orders for large groups. Last year, the highest number of orders at one time was 300 mussels and 150 lahmacun.

The record for the highest basket amount was renewed

The highest order on Yemeksepeti in 2023 was recorded at 26,098 Turkish liras. While this and other high value orders indicate spending on special occasions or luxury products, it also shows that the sector is able to respond to this demand. The second-highest order value was TL 15,120 and the third-highest basket value was TL 12,600. In 2022, the highest basket value was TL 7,464.

The record holder placed more than 4 orders per day

In 2023, the leading user in the Food category on Yemeksepeti placed more than 4 orders per day with a total of 1,567 orders. While this number reached 1,691 in the Market category, the highest number of orders per year for a user in the Neighbourhood category was 328.