• Yemeksepeti’s CMO, Selin Süzer, will be now Regional Senior Brand Director. In this role, she will oversee regional brand management for Yemeksepeti, foodpanda, and foodora, all brands being part of Delivery Hero, as part of this, Yasemin Bahar is appointed Yemeksepeti’s Marketing Director.

Selin Süzer, Chief Marketing Officer (CMO) of Yemeksepeti, has been appointed Senior Brand Director responsible for the newly regional organization created by Yemeksepeti’s parent company, Delivery Hero. In her new capacity, she will lead the brand management, media, creative, research, and campaign teams of Yemeksepeti, foodpanda, and foodora brands in 18 European and Asian countries, including Turkey.

Selin Süzer will lead the regional marketing operations of three major brands as part of Delivery Hero’s strategy to strengthen its position in the global market and drive rapid growth in key regions.

Her multinational experience is pushed over the top at Yemeksepeti

After graduating from Middle East Technical University, Department of Industrial Engineering and Northwestern University, Kellogg School of Management MBA, Selin Süzer started her professional career as Assistant Brand Manager at P&G. She then worked as Marketing Manager at Danone and McDonald’s and Marketing Director at BBVA America.

Upon returning to Turkey, she worked at Oriflame as Regional Chief Marketing Officer responsible for Turkey and Africa. Afterward, she managed the Turkey and Spain teams as Chief Marketing Officer at Letgo and launched the Otoplus brand in Turkey. Selin Süzer joined Yemeksepeti as CMO in September 2023.

Yasemin Bahar appointed as Yemeksepeti Marketing Director

Following the recent organizational changes, Yemeksepeti has appointed Yasemin Bahar, its former Growth Director, as Marketing Director. She will be responsible for growth, strategic planning, campaigns, loyalty programs, and brand partnerships in her new role, reporting to Yemeksepeti CEO Mert Baki.

Yasemin Bahar, graduated from New York University, Stern School of Business with a double major in Marketing and International Business, started her career in the brand management teams in Diageo and The Coca-Cola Company. She led marketing and growth strategies of portfolio companies at venture capital funds such as Collective Spark and Revo Capital. She then led the marketing, growth, business development and sales teams at technology companies such as Glovo, Hepsiburada and Meditopia. Yasemin Bahar started working at Yemeksepeti as the Growth Director in August 2023.