• Yemeksepeti announced the innovations in the services it offers to its users and business partners and its goals for the future. At the press meeting, the brand strategy shaped by the brand’s new slogan, “Enjoy Yourself”, and the advertising campaign launched by the brand were introduced.

Yemeksepeti, the leading brand of fast commerce in Turkey, shared the latest developments in the services it offers to its users and business partners and its future goals at a press meeting held in Istanbul on September 10. During the meeting, company executives shared the latest data and innovations in services that reinforce Yemeksepeti’s position in the sector, as well as the results of research on consumer expectations. Using data from leading research companies such as Ipsos, Futurebright and ThinkNeuro, users’ perceptions of the brand and how Yemeksepeti touches consumers’ lives were shared in detail.

One of the most prominent topics of the meeting was the company’s renewed brand strategy centered around its new slogan, “Enjoy Your Pleasure”, and the advertising campaign launched in this context. This new approach emphasizes Yemeksepeti’s mission to not only provide consumers with fast and practical services, but also to create experiences that add joy to stressful moments.

Number of orders increased by 25% in the first half of 2024

Meeting with journalists, Yemeksepeti CEO Mert Baki stated that according to IPSOS data, the food and beverage sector in Turkey grew by 6% in the first half of 2024 compared to the same period of the previous year. Emphasizing that there was a 13% increase in home delivery orders, Baki said that there was a serious transformation in the online food ordering category, especially in the post-pandemic period. In 2020, 14.3% of home delivery orders came from online platforms, while this rate increased to 56.3% in 2024. He also added that this change has further strengthened Yemeksepeti’s leading position on the online platform.
Stating that Yemeksepeti constitutes 4% of the food and beverage sector in Turkey, Mert Baki continued his words as follows: As Yemeksepeti, the fact that we have increased our supplier network to more than 100 thousand shows that we operate in a wide ecosystem not only on the consumer side but also with our business partners restaurants and tradesmen businesses. In the first half of 2024, we increased the number of orders by 25%, exceeding the overall growth in the industry. Our users, who are especially adapted to fast commerce, contribute greatly to our platform ecosystem by tripling their order frequencies and transaction volumes.

Yemeksepeti delivered an economic value of 3.2 billion TL in 2023

While today’s challenging economic conditions have increased consumers’ price sensitivity, Yemeksepeti continues its mission to offer affordable options to its users. According to Ipsos’ Turkey Understanding Guide-2024 Report, 7 out of every 10 people state that their purchasing power has decreased. Accordingly, Yemeksepeti continues to lead the sector and develops new campaigns. Launched 10 years ago and attracting great interest, the Joker Discount not only increased user satisfaction but also strengthened loyalty to the platform. Offering a total economic value of 3.2 billion TL in 2023 with various coupons and discounts, Yemeksepeti offers its users instant 100 TL or 50 TL discount opportunities from selected restaurants with the “TL in Cart” campaign launched this year. The campaign, which has been running since January, has offered great advantages for both users and business partners and has been used more than 9 million times so far.

Fast and easy access with the new homepage design

Yemeksepeti, which has undergone a comprehensive redesign of its interface in order to quickly adapt to changing consumer behavior and restaurant expectations, is launching a new homepage design that offers a user-friendly and personalized experience. With this new design, users will have faster and easier access to campaigns and will be able to find their favorite local businesses and markets with a single click. With the improved bottom navigation bar, users can quickly switch between restaurants, markets and order history, making the entire ordering experience shorter and more convenient.

With these innovations, which will be experienced by all Yemeksepeti users until the end of October, the restaurant listing page now becomes the homepage and the user experience is made more practical. Vertical input tiles are removed and replaced with more useful vertical shortcuts. Filtering and sorting options are located just below the shortcuts so that users can easily access them.

Yemeksepeti raises the bar in fast trade

Yemeksepeti stands out as an important player in the “fast trade” model, a rapidly developing area of e-commerce. With Yemeksepeti Market and Yemeksepeti Neighborhood services, it offers its users the opportunity to meet their daily needs quickly and economically, while also supporting local tradesmen. To date, Yemeksepeti has contributed to the digital transformation of more than 10 thousand local businesses, enabling neighborhood merchants to reach a wider customer base. With more than 15% of Yemeksepeti users using Yemeksepeti Market and Neighborhood, our fast commerce platform, we have set strong targets for growth in this area. Having successfully achieved its 2024 profitability targets with Yemeksepeti Market service, the company continues to increase operational efficiency with 35% growth in the number of orders per warehouse and 44% growth in the average basket amount.

“Our goal is to give the feeling of ‘rematch of the day’ with every order”

Speaking at the press conference, Selin Süzer, CMO of Yemeksepeti, detailed the steps they took in the repositioning journey of the brand and the work they did during this process, and made important statements about how their user-oriented strategy was shaped.
Selin Süzer, CMO of Yemeksepeti, said that with the slogan of “Enjoy Yerine Gelsin”, they aim not only to provide a fast and practical service, but also to provide consumers with small moments of joy in difficult moments. Selin Süzer said the following in her speech: “The stress, hustle and bustle and uncertainties of daily life put a great burden on all of us. As Yemeksepeti, we want to create not only an ordering platform for our users, but also a relaxation space where they can breathe. Our consumers don’t just place orders; with these orders, they have the chance to get through the day more easily, make time for themselves and get away from stress. Our biggest goal is to fulfill the pleasure of our users with every order. That’s why we position Yemeksepeti not only as a practical solution tool, but also as a brand that offers an experience that people will enjoy and that will add meaning to their lives. What is important for us is not only to meet the physical needs of our users, but also to provide them with an enjoyable experience by offering them an emotional connection. Our biggest motivation is to give them a ‘rematch of the day’ feeling with every order and to create a small smile on their faces.”