- Yemeksepeti announced the sales data of the most popular ice cream flavors as we left the summer of 2023 behind! While chocolate ice cream maintained its throne, the surprise rise of lemon and melon ice creams drew attention. The love for ice cream has not changed across Turkey, with each city choosing its own favorite. Creating great combinations with different cuisines, ice cream continued to be indispensable for consumers.
Yemeksepeti, the pioneer of fast commerce in Turkey, announced detailed statistics based on the number of orders of ice cream, the most popular dessert of summer days. According to Yemeksepeti’s 2023 ice cream consumption data, the popularity ranking of ice cream flavors remains largely stable compared to last year.
While the all-time champion Chocolate Ice Cream remains unshakably at the top, Melon Ice Cream has found a place in the top 10 with its record sales growth in April. Sales of Maraş Style Ice Cream remained steady, sustaining consumer interest in this flavor. Overall, the positive increases in ice cream sales in 2023 once again demonstrated the consumer’s loyalty and love for this cold flavor.
Chocolate at the top, Lemon on the rise
2023 ice cream sales data confirms once again that Chocolate Ice Cream is perceived as an indispensable flavor by consumers. This popular flavor maintained its throne in 2023, ranking first in all months. Plain Ice Cream achieved the same success, topping the charts from September 2022 to May 2023. Pistachio Ice Cream’s remarkable rise in June 2023 helped it reach fifth place. With its performance in 2023, Lemon Ice Cream moved up one place to 3rd place.
According to Yemeksepeti data, there was a 27% growth in March and 58% growth in April 2023. In June and July of the same year, there was a 23% and 34% increase, respectively. These increases show that the ice cream sector revived in 2023, especially in the spring and summer months, and consumer interest increased.
It also harmonizes with different cuisines
While it is known that ice cream is a popular dessert all year round, Yemeksepeti’s recent data sheds light on the unique combinations of ice cream with different cuisines. The fact that ice cream is a favorite flavor alongside raw meatballs, which is popular in Turkish cuisine, shows that we are going beyond the classic flavors. In addition, seeing Blackberry Ice Cream combined with burgers and Fried Ice Cream with Far Eastern cuisine shows that ice cream is a universal flavor. Creamy Ice Cream, which pairs perfectly with coffee, is also part of this trend. Ice cream offers consumers unique flavor experiences not only on its own, but also in combination with different cuisines.
In 2022 and 2023, the changes in ice cream prices drew attention. While Blackberry Ice Cream topped the list in terms of price increase, Maraş Style Ice Cream was the most budget-friendly ice cream with its price stability. Fried Ice Cream ranked second on the budget-friendly list and last on the list of those whose prices increased the least. This data shows that ice cream preferences are influenced not only by taste but also by price.
Maraş Style is the best-selling ice cream in 7 cities
The data released by Yemeksepeti also revealed ice cream consumption trends in different cities across Turkey. In 2022 and 2023, Plain Ice Cream ranked first in many cities from Adana to Van. However, in 2023, preferences for Chocolate Ice Cream increased, especially in cities such as Ağrı and Samsun. Maraş Style Ice Cream was the best-selling ice cream flavor in both 2022 and 2023 in cities such as Adıyaman, Bartın, Denizli, Karaman, Kırşehir, Osmaniye and Sivas, while the popularity of Pistachio Ice Cream in Düzce attracted attention. This data shows how ice cream preferences are diversifying across Turkey, depending on both local culture and general consumer trends.
Number of business partners increased in certain types
Between 2022 and 2023, when looking at the number of partners with ice cream on the menu, there was an increase in the number of merchants for some ice cream types. Blackberry Ice Cream saw a 5.10% increase in the number of merchants. This shows that Blackberry Ice Cream is becoming increasingly popular and member restaurants are trying to catch up with this trend. Similarly, Fried Ice Cream saw an 8.81% increase in the number of partners. This proves that the demand for Fried Ice Cream is growing and more merchants are investing in this flavor. Plain Ice Cream continues to be one of the most popular ice cream flavors, with an 11.02% increase in the number of restaurants.
The 10 best-selling ice creams of the last 1 year
- Chocolate Ice Cream
- Plain Ice Cream
- Lemon Ice Cream
- Caramel Ice Cream
- Pistachio Ice Cream
- Maraş Style Ice Cream
- Strawberry Ice Cream
- Mixed Ice Cream
- Melon Ice Cream
- Creamy Ice Cream
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