• Yemeksepeti, the pioneer of fast commerce in Turkey, ranked in the top 5 with entertainment, transportation and communication giants according to the results of the “Digital Reputation Report”, which determines the strongest brands in the digital world, leaving all sector brands in the e-commerce category behind.

Yemeksepeti continues to increase its digital reputation and brand awareness in this period when digital transformation continues rapidly and consumers’ shopping habits mostly shift to online platforms. The “Digital Reputation Report” (DIR100), created by 18.45 Communication Agency and Inbusiness magazine after analyzing more than 16.5 million data, revealed the digital reputation and success of consumer brands.
Yemeksepeti, which ranked in the top 5 of the “Brands with the Highest Digital Reputation in Turkey” list together with Netflix, Türk Telekom, Turkish Airlines and Vodafone, once again confirmed its pioneering position in the sector with its success in interacting with consumers on digital platforms and offering fast and effective solutions to their needs.

In the top ranks of the most talked about brands

Yemeksepeti, which ranked first in the Most Talked About Brands list of the report, stood out as a brand that is frequently preferred and on the agenda on digital platforms with 666,879 total results throughout 2022.
In the report, brands operating in 20 different sectors for consumers were analyzed to determine the 100 brands with the highest digital reputation in Turkey. The data of the brands identified as a result of these analyzes were analyzed and evaluated according to the methodology specially developed by 18.45 Communication Agency.

Special methodology developed for DIR100

The report focused on the brand’s digital presence and brand awareness, and examined factors such as how often the brand comes up on digital platforms, how much interaction it receives and how many views it receives. In addition, the digital reputation score of the identified brands was evaluated depending on whether the content was positive, negative or neutral.
Accordingly, Yemeksepeti ranked fifth in Turkey’s digital reputation list with its high number of results and digital reputation score, confirming the brand’s digital media success and pioneering position in the sector.