Yemeksepeti, the pioneer of fast trade in Turkey, launched its user loyalty program “Yemeksepeti Club” on March 1, 2023. The program, which allows users to earn Meal Points by completing tasks and get discount coupons, reached 2.5 million participants in just three months. Millions of users who joined Yemeksepeti Club completed at least one task and won point rewards that can be converted into coupon balances.

Yemeksepeti Club Data Highlights

Users can benefit from Yemeksepeti Club advantages when they complete orders related to tasks. Coupons can be used for food orders with online credit card payment, while users who prefer cash on delivery also have the chance to earn points for food and market orders at all restaurants, all payment types, and all delivery methods, according to the type of task.

According to the first data, Yemeksepeti Club tasks stand out by significantly increasing the frequency of users’ orders. Yemeksepeti Club’s most loyal user placed 164 orders, the user with the most points earned 1035 points, and the user who converted the most points won a coupon with 1000 points.

Cuisine Preferences and City Distribution

In addition, it was observed that the Yemeksepeti Club loyalty program also increased interest in different cuisines and types of restaurants. The 5 cuisines that received the most orders are burger, kebab & Turkish cuisine, pizza, chicken, and döner.

Also, Yemeksepeti Club’s geographical spread is also noteworthy. After Istanbul, Ankara and İzmir, the provinces that ordered the most Yemeksepeti Club are Antalya, Bursa, Kocaeli, Muğla and Adana. These results show that Yemeksepeti Club appeals to a wide range of users all over Turkey.

Gel-Al Performance and Future Goals

Another important performance indicator also emerged with the tasks for Gel-Al orders. Yemeksepeti Club tasks between April 1 and May 10 increased Gel-Al orders by more than 15%. With a new and richer version, the concepts of discovery missions such as Gel-Al and place discovery are planned to be implemented again in the coming period.

Thanks to the Gel-Al service, which also offers the opportunity to benefit from valid discounts and advantages in member restaurants, Yemeksepeti users can collect their own food by ordering from member restaurants close to the address they choose.

Among the long-term plans of Yemeksepeti Club, which also earns Meal Points from Yemeksepeti Market orders, is to increase diversity. At this point, the integration of Yemeksepeti Mahalle and the opening of special tasks for chain restaurants are planned.

Strengthening Yemeksepeti’s Market Position

The Yemeksepeti Club loyalty program aims to increase loyalty and adoption of new services by allowing users to earn coupons as they order food. Comprehensive statistics and future plans reveal Yemeksepeti’s commitment to continuously improving user experience and maintaining its leading position in the sector.

It is expected that the program will attract more users in the coming periods and further strengthen Yemeksepeti’s market position by increasing the loyalty of existing users. Yemeksepeti, which aims to continuously improve the program by taking into account user feedback, thus aims to ensure the continuous growth and development of the Yemeksepeti Club loyalty program.

It is expected that the Yemeksepeti Club user loyalty program will continue to offer millions of users the chance to reach millions of coupons and different opportunities in the coming period.