• Yemeksepeti updates its app experience with a new homepage and personalised recommendations. Yemeksepeti, which has been introducing new features to its users since December, aims to be a faster, more practical and personalised platform. The evolving and changing Yemeksepeti app will take service quality to the next level with user-friendly filters, shortcuts and more.

Yemeksepeti, the leading brand of fast commerce in Turkey, introduced the changes in the home page interface to its users from December 2024. With this transition, Yemeksepeti will offer its users a faster, more convenient and personalised experience with its completely revamped homepage.

The focus of the new design is to adapt to changing consumer behaviour and restaurant expectations and to develop modern solutions in this context. In addition to meeting user expectations, the company aims to make the platform smoother, more intuitive and more efficient.

Striking innovations on the homepage

On the revamped Yemeksepeti homepage, the Food, Market and Neighbourhood categories are now more easily accessible as shortcuts. This allows users to find the service they are looking for much faster. In addition, the Food page has been moved to the centre of the main screen, focusing on restaurant orders.

Yemeksepeti aims to make the ordering process even easier and faster for its users. The app offers faster switching between Food, Market, Neighbourhood and Order History thanks to the improved sub-tabs on the home page. This new layout is designed to maximise the user experience while allowing users to easily access their past orders and favourite restaurants.

Faster orders with shortcuts

As the platform prepares to take its users’ Yemeksepeti experience to a new level with a redesigned and improved home page, it has made a number of changes so that promotions, YeClub, the earn as you eat loyalty programme, and coupons can be quickly accessed via the shortcuts at the top of the home page. One of the most significant changes in the new design is that Market and Neighbourhood are easily accessible from the shortcuts on the homepage. Anticipating that these innovations will strengthen interaction with its users and increase customer satisfaction, Yemeksepeti aims to make life easier for users by minimising the time they lose during the ordering process with the conveniences brought by the new design.

“We redefine the user experience”

Mert Baki, CEO of Yemeksepeti, had the following to say about this major change: “As Yemeksepeti, we are redefining the user experience by going beyond adapting to changing consumer behaviour and restaurant expectations. With our new homepage, we offer our users a more practical, personalised and enjoyable experience, while making it even easier for them to access promotions, our YeClub loyalty programme and their favourite local businesses. Our priority has always been to understand the needs of our users and provide the most appropriate solutions to meet those needs. With this new infrastructure, we aim to create a more meaningful connection by providing them with personalised recommendations. At the same time, we will continue to improve our platform based on user feedback and introduce innovative features to increase user engagement.

Personalisation and user feedback

Yemeksepeti’s new design will enable users to receive personalised recommendations based on their personal preferences. This will be done by compiling users’ past ordering habits, favourite products or restaurants, and offering them special promotions and recommendations. This personalised experience will make users’ time on the platform more efficient and help Yemeksepeti build a more personal relationship with users.

The new homepage design has been tested in Turkey and Europe and, based on the feedback, some adjustments have been made to the design to increase user satisfaction. Banner clicks and market visits increased by 15% and 20% respectively, and this success is playing an important role in increasing user loyalty in both the restaurant and market categories.