• Yemeksepeti announced Yemeksepeti Ads, a new advertising platform that offers brands the opportunity to advertise on its mobile app and website. The platform offers the opportunity to reach and grow existing and potential user audiences, providing flexible and data-driven display ads and product spotlight ads. Unilever, Kellogg’s and L’Oréal are among the brands that have already signed up for Yemeksepeti Ads.

Yemeksepeti, the leading brand of fast commerce in Turkey, has officially launched its own retail media network called “Yemeksepeti Ads”. Yemeksepeti Ads offers advertising opportunities to its business partners, enabling brands to go beyond traditional channels and reach the customers of the digital age. With the launch, Yemeksepeti offers a new advertising platform integrated into its own Fast Commerce vertical.

Offers high potential for brands

With the AdTech market expected to reach $1 trillion* globally by 2030, Yemeksepeti aims to increase the visibility and reach of brands, improve sales conversion rates and increase sales by strengthening brand awareness with the Yemeksepeti Ads platform.

Yemeksepeti CMO Selin Süzer shared her views on the subject with the following words: “As Yemeksepeti, we have always aimed to establish a strong bond between our users and our brands. Yemeksepeti Ads, as a step towards this goal, offers effective and measurable advertising solutions to our brands in line with the requirements of the digital age. Thanks to this platform, we deliver the voice of our brands to the homes of our users. We believe that Yemeksepeti Ads offers our business partners the opportunity to promote their brands in the most accurate way and we want to share our excitement that we will grow together on this journey.”

Bridging the online gap for advertisers

Yemeksepeti Ads, as a retail media network, offers a wide range of advertising options from static and carousel images to lead-generating product ads. Advertisers can easily benefit from detailed services or self-service options to increase brand visibility, track performance and perform detailed analytics. In addition, new developments are planned in the near future to provide the best service to advertisers and create the most effective retail media ecosystem.

Yemeksepeti Ads provides the following support to brands in their digital marketing campaigns:

Faster transition from planning to execution: Advertising campaigns are designed and managed directly on the Yemeksepeti platform, which enables campaigns to go live quickly. Campaigns go live on the Yemeksepeti platform shortly after approval.
Flexible and personalized advertising services: Advertisers using the Yemeksepeti Ads platform can benefit from flexible opportunities in line with parameters such as customer behavior, day and time range in line with their goals. They can implement their campaigns with various solutions ranging from in-app advertising to digital marketing channels.
An integrated ecosystem that delivers better results: Yemeksepeti Ads, which has a large user base that regularly places food and grocery orders, stands out as an ideal platform for brands that want to reach consumers born in the digital world who value convenience.
Access from the leading ordering platform in Turkey: As the pioneer of the Turkish food ordering market, Yemeksepeti offers a wide reach to millions of users in the country.

Seamless advertising experience

Yemeksepeti Ads platform has already attracted brands from many different sectors such as Unilever, Kellogg’s, L’Oréal and Ferrero.

Designed to interact with users without interrupting the natural experience within the app, Yemeksepeti Ads offers a seamless advertising experience. Yemeksepeti will support advertiser brands throughout the entire campaign process, from reporting and insight sharing to ideation, activation and measurement.

*Source: GlobalData