• Yemeksepeti, with sales data from tens of thousands of member restaurants that have been developing since 2019, has revealed Turkey’s Sweet Map. On this map, surprise victories, unexpected declines, and rising stars are grabbing attention.
• While the Éclair has been consolidating its throne since 2021, the once-leading Soufflé’s throne is wobbling, and the popularity of Mosaic Cake has also decreased. However, traditional delights like Baklava continue to increase and maintain their popularity.
• Interestingly, the Churros, a lesser-known Spanish dessert, is showing a significant upward trend and is increasingly popular among dessert lovers.
• City and region-based Yemeksepeti data reveal many interesting details and these dynamic changes in Turkey’s dessert preferences excite dessert lovers.

As a pioneer of fast trade in Turkey, Yemeksepeti has announced Turkey’s Sweet Map compiled with sales data obtained from tens of thousands of member restaurants across the country, covering the period from 2019 to May 2023. Many striking statistics draw attention to this map, where surprising desserts with rises and falls stand out.
In Turkey’s Sweet Map released by Yemeksepeti, the Éclair attracts attention with its performance, rising from 7th to 4th place since 2021 and seizing the top in 2022 and 2023 in a complete surprise victory. Rice Pudding is consistently in second place, while Waffle holds a steady third-place position, and the former leader Soufflé fell to the 4th and 6th places in 2022 and 2023 respectively.

Unexpected changes in dessert rankings

From traditional flavors, Baklava maintained its popularity without breaking its line, rising from 11th in 2019 to 4th in 2023. Tulumba and Güllaç are in the list of risers as traditional desserts. This pair succeeds in attracting the attention of dessert lovers who rediscover traditional flavors.
It seems that there is a loyal consumer base that prefers to remain constant like Kazandibi and Trileçe. However, part of the interest in flavors like Mosaic Cake and Kemalpaşa Dessert seems to have shifted to new tastes. This lively dessert arena carries great importance for the food industry and restaurants in terms of updating their services according to consumer tastes, as a reflection of diversity and changing consumer tastes.
The trend of dessert lovers to discover new tastes seems to push the top ranks even harder in the future.

Waffle with coffee, Éclair with ice cream

The analysis revealing part of the data on Turkey’s desserts since 2019 shows the favorites of dessert lovers and which flavors are on the rise.
For two consecutive years, the patisserie classic Éclair maintains its throne in Patisserie-Bakery kitchens, while another flavor bomb, the Waffle, continues to be the star of World Cuisine. In addition, the milky favorite of Turkish Cuisine, Rice Pudding, represents traditional desserts, achieving a strong second place after Éclair.
In 2023, it appears that coffee lovers mostly complete their taste experiences with Waffle, while ice cream enthusiasts satisfy their dessert cravings with Éclair. On the other hand, dessert trends also point to seasonal fluctuations. For instance, it was determined that traditional Noah’s Pudding (Aşure) and Güllaç experienced a noticeable increase during the Muharram and Ramadan months respectively. However, as in every story, there were those who declined in this sweet adventure. The popularity of Pumpkin Dessert and Halka Dessert seems to have decreased.

Seasons have a major influence on dessert preferences

Yemeksepeti data also reveal striking changes in dessert consumption according to seasons:
In the transition from winter to spring, a decrease is seen in the consumption of many desserts from Noah’s Pudding (Aşure) to Baklava, Brownie to Cheesecake, and even to Donut.
When we transition from spring to the summer season, we leave the desserts aside and turn to the sea, sand, and sun.
However, desserts such as Ice cream, Churros, and Éclair break this general trend and increase during the transition from spring to summer.
In the transition from summer to autumn, Pumpkin Dessert and Donut become the stars of this period.
Even if our love for sweets decreases a little when transitioning to winter, an increase is observed in the consumption of some desserts like Donut, Éclair, and Parfait.
The dessert that marks the end of winter is again Güllaç, dazzling with an incredible increase of at least 10 times compared to the summer months.

Adana switched from Baklava to Éclair

The preferences of the cities in Turkey’s dessert consumption map also reveal interesting results. In Adana, we see that Baklava lost its seat to Éclair; in Adıyaman’s dessert rankings, we witness Soufflé unexpectedly sitting in third place. In Ankara and Antalya, continuity and balanced choices dominate dessert preferences, while we witness Soufflé jumping two places at once and seizing the first place in Artvin.
In many cities of Turkey, the taste of dessert lovers is meeting new flavors. For example, rare desserts like İzmir Bomba are being discovered in Batman. While Künefe’s popularity remains unchanged, it climbs up the sales ranking in some regions. Baklava, while maintaining its popularity, is giving up its first place in Diyarbakır and sharing its throne with new desserts like Éclair.
This detailed data analysis provided by Yemeksepeti reveals how diverse and dynamic dessert consumption habits are in different cities of Turkey. A traditional Baklava, an innovative Soufflé, or a local İzmir Bomba reflect the taste of Turkey because our passion for flavor is limitless!

Marmara is the sweetest-loving region

When Yemeksepeti data is examined regionally, it is seen that the Marmara Region stands out. Following Marmara, which does not leave the summit in dessert consumption, are Aegean and Central Anatolia. Although the ranking in dessert consumption did not change significantly between 2022 and 2023, regional rankings of some desserts are full of sweet surprises!
While the Éclair moves from Aegean to Central Anatolia, Halka Dessert and Hayrabolu Dessert are stirring up a flavor storm in the Black Sea and Eastern Anatolia. These regional trends and changes in dessert consumption are of vital importance in determining new marketing strategies for dessert producers and sellers. In addition, it reveals how much regional flavors appeal to local consumers.

Top 10 Desserts Sold between the second half of 2022 and the first half of 2023

1. Éclair
2. Sütlaç (Rice Pudding)
3. Waffle
4. Baklava
5. Profiteroles
6. Soufflé
7. Ice Cream
8. Cheesecake
9. Künefe
10. Donut