• Yemeksepeti won the “Best Growth Team” award at The Hammers Awards for its “User Lifecycle Relaunch” project. The project increased new customer acquisition by 25% with personalized user experiences and achieved great success in retention and recovery rates.

Yemeksepeti was awarded the Best Growth Team award in the organization, which aims to encourage teams that produce innovative projects in the fields of marketing and communication, and concluded with the evaluation of competent jury members.

Yemeksepeti received the “Best Growth Team” award in the “Technology and Data Department” category at The Hammers Awards for its “User Lifecycles Relaunch” project launched in October 2023.

Winning this award with a team of 6 people, Yemeksepeti Growth (CRM) team drew attention with its innovative marketing strategies developed to increase user acquisition and retain existing users.

Award-winning project increased ordering rates

Yemeksepeti’s “User Lifecycles Relaunch” project made the user experience more inclusive by enabling users to receive personalized CRM communications based on their life stages. Within the scope of the project, coupon offers, communication content and time interval optimization were made according to users’ habits. Thanks to the segmentation strategies developed with the data and insights team, it was aimed to prevent user churn and strengthen recovery cycles.

In line with these strategies, new user acquisition increased by 25%, while user retention and acquisition rates grew by 3x and 6x, respectively. Automated coupon optimization and personalized content strategies developed as part of the project played an important role in increasing users’ order placement rates.

Innovative approaches and future vision

The Growth team optimized the user experience by using data-driven approaches and machine learning technologies in the project. In addition to the automated coupon system, users were reached through their preferred communication channels with a multi-channel CRM strategy. With these strategies, Yemeksepeti expanded its lifecycle segments and offered a more personalized experience to each user.

Yemeksepeti Growth team managed to stay one step ahead of the competition by developing strategies based on data analysis. By implementing cross-functional collaboration and experimental strategies, the team pioneered innovative approaches in the industry. With this success, Yemeksepeti proved once again that it is determined to carry its growth strategies and user-centered innovative solutions even further.