• With its user-friendly infrastructure, wide range of restaurants and superior customer service, Yemeksepeti was selected as “Turkey’s favorite brand” in the “Online Food Ordering” category of the “Turkey’s Lovemarks” survey in 2024. This success is an indication that Yemeksepeti has maintained its pioneering position again and again.

Yemeksepeti, the leading brand of fast commerce in Turkey, was deemed worthy of an award in the “Turkey’s Lovemarks 2024” survey conducted by MediaCat and Ipsos with the participation of 2,000 people aged 15-55, with a balanced ratio of men and women, and representative of Turkey. Yemeksepeti ranked first again in the “Online Food Ordering” category, reinforcing its “Lovemark” title in this category.

Maintained its leadership in the Food Ordering category

Turkey’s Lovemarks survey, which has been measuring the strength of the emotional bonds that brands have established with their target audiences since 2007, was organized for the 17th time this year. In the survey, which reveals the “Lovemark” status of brands operating in the most competitive categories in Turkey, Yemeksepeti came out on top again this year in the “Online Food Ordering” category thanks to its strong bond with consumers and customer satisfaction-oriented services.

Reflecting the brand’s user-friendly platform, extensive restaurant network and customer service quality, Yemeksepeti’s effective marketing and communication efforts have also played a major role in this success. The company continued to continuously improve its services by understanding the needs and expectations of its customers through dynamic and innovative strategies. In this way, it was able to create a positive image in the minds of consumers by increasing brand awareness and customer satisfaction.

Customer focus, innovation and reliability

Yemeksepeti was once again recognized with this award, demonstrating the brand’s superiority in core values such as customer focus, innovation, service quality and reliability. The research, which was conducted through computer-assisted telephone interviews (CATI), was analyzed with a Structural Equation Modeling (SEM) approach based on criteria such as mindshare, emotional closeness and the level of meeting expectations.

With its strong performance, Yemeksepeti reinforced its pioneering position in the sector and continued to be “Turkey’s Favorite Brand” in the eyes of its users.