• Yemeksepeti has allocated 100 thousand TL for girls’ personal hygiene with the support of Koruncuk Foundation as part of the #bubiihtiyaç campaign it launched to raise awareness and economic accessibility of sanitary pads, a basic need for women.

The #bubiihtiyaç campaign, which Yemeksepeti ran from March 7to 13, pioneered an important movement in this area, both with the awareness film that was released and with the additional products that were offered when orders were placed. The project reached millions of people, and tens of thousands of people benefited from the gift pad campaign.

Turkish fast-track retailer Yemeksepeti took action to mark March 8, International Women’s Day, to remove social and economic barriers to accessing sanitary pads, a basic product for women’s hygiene and health.

In this spirit, he completed the “Bu Bi İhtiyaç” (This Is a Need) initiative, in which he provided education and product support, with a donation to the Koruncuk Foundation. With a donation of 100 thousand TL, Yemeksepeti supported girls in meeting their annual needs for personal hygiene, which is borne by the Koruncuk Foundation.

Yemeksepeti drew attention to the fact that sanitary napkins are a basic need for women through the informational films released as part of the “Bu Bi İhtiyaç” movement.Nine different videos, created with the support of a specialist psychologist to raise social awareness of the issue, have been viewed over 60 million times. The films, supported by more than 200 influential people on social media, have created a stir with more than 150 thousand interactions.

At the same time, as part of the campaign, which took place from March 7to 13, a tampon was given as a gift for every tampon ordered from Yemeksepeti Banabi. In this way, Yemeksepeti distributed free sanitary pads to tens of thousands of people in 58 provinces across the country.

Most recently, Yemeksepeti, which used its donations to strengthen the “Bu Bi İhtiyaç” movement, provided personal hygiene support to nearly 150 girls and young women between the ages of 10 and 18 who were sponsored by the Koruncuk Foundation.