• Yemeksepeti won the “Best Application Special Award” in the e-commerce category at the 6th CX AWARDS TURKEY, one of the most prestigious customer experience awards in Türkiye, crowning its customer-centric strategies and innovative approaches. This success is an indicator of the company’s continuous development approach and the importance it places on customer experience.

Yemeksepeti, the leading brand of fast commerce in Türkiye, won the “Best Application Special Award” in the e-commerce category at the 6th CX AWARDS TURKEY, one of the most prestigious customer experience awards. Yemeksepeti’s outstanding performance in the field of customer experience and its innovative approach to its mobile application with the “AI Explanation Robot” project make winning this award an indicator of the company’s customer-centric strategies and continuous development approach.

AI Explanation Robot brought the award

Yemeksepeti won this prestigious award for its innovative project called “AI Explanation Robot”. Launched in March 2023, this project uses ChatGPT technology to create rich and consistent descriptions for products. This strategy aims to enrich the shopping experience by providing customers with more understandable and accessible information, strengthening brand perception and increasing customer satisfaction.

By integrating critical information such as actual product dimensions, nutritional values, storage and usage instructions into the descriptions, product entry processes are accelerated and productivity is increased. The project also focuses on measuring the positive impact of product descriptions on customer behavior by analyzing their impact on order conversion rates and time spent on the site.

Leading brands in their industries participate in the program

Yemeksepeti won this award with the votes of the jury members, who not only evaluated the candidate projects, but also consisted of important academics who wrote the first CX works in Türkiye.

Organized by Nice Medya, CX AWARDS TURKEY is the first customer experience award program in Türkiye and has been rewarding successful projects for years. The awards program is organized with the participation of brands from many leading sectors such as banking, insurance, finance, healthcare, retail, e-commerce, energy and tourism.