• Yemeksepeti was selected as Turkey’s favorite brand in the ‘Food Ordering’ category in the ‘Turkey’s Lovemarks 2023’ survey thanks to its user-friendly platform, extensive restaurant network and superior customer service.

Yemeksepeti, the leading brand of fast commerce in Turkey, was deemed worthy of an award in the “Turkey’s Lovemarks 2023” survey. According to the results of the survey conducted by MediaCat and Ipsos with 2000 people aged 15-55, equal ratio of men and women, representative of Turkey, Yemeksepeti ranked first in the “Food Ordering” category and became the “Lovemark” of the category.

Leader of the Food Ordering category, Yemeksepeti

Since 2007, Turkey’s Lovemarks survey, which measures the success of brands in establishing a bond with their target audiences, was conducted for the 16th time this year. According to the survey, which was organized to determine the “Lovemark” status of brands in categories where competition and communication activities are the most intense in Turkey, Yemeksepeti ranked the highest in the “Food Ordering” category thanks to the strong bond it established with its consumers.

Yemeksepeti’s effective communication and marketing efforts played a major role in this success, which is considered an indicator of the brand’s user-friendly platform, extensive restaurant network and customer service quality. Continuously improving its services by understanding the needs and expectations of users through effective communication, Yemeksepeti has managed to create a positive image in the minds of consumers with its dynamic and innovative marketing strategies, thereby increasing brand awareness and customer satisfaction.

Customer focus, innovation, service quality and reliability

Yemeksepeti’s winning this award once again demonstrated how critical values such as customer orientation, innovation, high quality service and reliability are for brands.

The research, which was conducted with computer-assisted telephone interviews (CATI) on 2000 representative people in Turkey, was analyzed with the Structural Equation Model (SEM) approach, taking into account the brand’s mind share, emotional closeness, expectations and level of meeting needs.