• Yemeksepeti came first in three different categories at the prestigious The Hammers Awards. Yemeksepeti social media team won Gold awards in the categories of “Best Real-Time Marketing Communication Team”, “Best Social Media Team” and “Those Who Make a Difference in Interaction” with the “Baklava” project.

Yemeksepeti, the leading brand of fast commerce in Turkey, was awarded 3 Gold awards at The Hammers Awards, one of the most prestigious marketing award programmes in Turkey. The “Baklava” project, which contributed to this success, demonstrated the company’s social media and real-time marketing capabilities.

The fact that Yemeksepeti received these awards at The Hammers Awards, where, unlike many other competitions, the award is given to the team and thus aims to increase the motivation of the team regardless of the project, shows the value the company attaches to teamwork and creativity.
The award ceremony celebrating this great success was held on 24 October at Wyndham Grand Istanbul Levent as part of Meetup Istanbul. These awards won by Yemeksepeti once again proved the company’s effective and successful work in the sector.

“Baklava” project brought the awards

Yemeksepeti’s three awards at The Hammers Awards once again recognised the company’s creative and interaction-oriented work. Behind the awards is the “Baklava” project realised by the social media team. This project started when a Twitter user likened a paving stone in Eyüp to a baklava and turned into a viral campaign thanks to the quick actions of the Yemeksepeti team.
By tagging the stone with the code “Baklava81”, Yemeksepeti combined real-time and guerrilla marketing elements, and took this opportunity to add a discount coupon, thus incorporating performance marketing into the mix. This quick and creative integration resulted in 20,000 coupons being sold out in two days and reaching millions of people. The project started on Twitter and continued on Instagram and TikTok to expand its reach. Thanks to the creative and quick steps, baklava orders increased by more than 200 per cent in two days.